Givenchy Pi

Using the foil board this carton is printed on, Beamglow were able to mimic the chosen hot foil colour with a custom mixed ink. This technique saves the need for a foil blocking pass in production which in turn creates a significant cost saving.

Although we were using a metallised board the customer wanted the brown areas to have the feel of an expensive custom paper. To achieve this, we killed the metal effect in these areas using a mixture of opaque inks. We then hit the area with an all-over textured paper deboss to really sell the effect.