The Brief
Cerruti 1881 VIVO was launched as a new fragrance designed to bring a more modern and energetic feel to the Cerruti 1881 brand. The packaging needed to reflect this new direction while maintaining a premium appearance and strong shelf presence within the fragrance market.
The Challenge
The design combined metallic finishes, heavy embossing and debossing, and intricate surface pattern work. The carton needed to deliver strong visual impact while maintaining structural integrity and consistent finishing across production. The combination of deep emboss and deboss with metallic surfaces required careful control to ensure detail remained sharp and the carton continued to run efficiently through production and packing.
The Solution
Beamglow produced the cartons using specialist board, allowing metallic effects to be created across the pack while maintaining recyclability.
Heavy embossing and debossing were used across the surface to create a layered “coded” effect, with a secondary pattern embedded beneath the main design to add depth and detail. The metallic surface combined with the sculpted board created a highly tactile finish.
Pops of colour were introduced on the inside of the carton, adding contrast and reinforcing the more energetic direction of the VIVO launch.
Key Highlights
- New fragrance launch packaging
- Specialist metallic finish
- Heavy emboss and deboss detailing
- Layered pattern and hidden graphic elements
- Internal print for added impact
- Designed for high-volume production
The Result
The finished carton delivers a highly tactile and visually distinctive pack that reflects the modern Cerruti 1881 VIVO brand direction. The combination of metallic Transmet finish, deep emboss and deboss work, and internal colour creates a pack that feels detailed, layered and premium while remaining suitable for large-scale production.
