The Brief
Playboy Fragrances required packaging that would clearly differentiate each fragrance variant while maintaining a consistent brand identity across the range. The designs needed to be bold, colourful and playful, while still delivering a premium finish suitable for the fragrance market.
The Challenge
With a wide range of SKUs, each with different colourways and graphic styles, maintaining consistency in print quality and finish across the range was essential. The cartons needed strong shelf standout while ensuring colours remained vibrant and metallic elements remained sharp and consistent across production volumes.
The Solution
Beamglow used high definition lithographic print combined with in-line cold foil to create strong metallic effects that enhanced each design without overpowering the bold colour palettes.
Cold foil allowed metallic areas to be overprinted, creating a wide range of metallic colours and finishes while maintaining fine detail and consistency across the different variants.
Beamglow’s press configuration and operator expertise ensured these metallic effects could be produced reliably across the full range.
Key Highlights
- Multi-SKU fragrance range
- Bold colour differentiation across variants
- In-line cold foil metallic effects
- Overprint metallic colour creation
- High-volume production consistency
- Strong shelf presence
The Result
The finished cartons deliver strong shelf impact, clear differentiation between variants and a premium finish that remains consistent across the range. The combination of bold print and controlled metallic effects supports the playful nature of the brand while maintaining the quality expected in the fragrance market.
