The Brief
The Glenlivet refreshed its core range packaging to modernise the brand while maintaining the recognisable identity of one of the world’s most established single malt whiskies. The updated design introduced new brand elements, refined detailing and a more contemporary premium appearance, while needing to remain consistent across high global production volumes.
The Challenge
The redesign incorporated intricate graphic elements and premium finishes that required a high level of control during production. Maintaining consistent colour, fine detail and overall presentation across multiple SKUs was critical to protect brand integrity across global markets. The finish needed to deliver a premium appearance while still performing reliably on high-speed packing lines.
The Solution
Beamglow produced the cartons using a premium solid board, selected to enhance the tactile quality of the pack while also supporting sustainability objectives, with the material produced using largely fossil-free energy.
The intricate design detailing was achieved using in-line cold foil, a process that allowed fine detail and consistent registration across the complex brand graphics. High definition lithographic print and controlled finishing processes ensured colour consistency and strong visual impact across the full range.
Key Highlights
- Core range global whisky brand
- Premium cartonboard
- Low carbon material produced using fossil-free energy
- Intricate in-line cold foil detailing
- Consistent multi-SKU global production
- Designed for high-volume packing and global distribution
The Result
The refreshed cartons strengthen shelf presence while retaining the heritage and recognisability of The Glenlivet core range. The final pack delivers a more contemporary premium finish, produced with a low-impact material and manufacturing process, while maintaining the consistency and reliability required for global distribution.
