The Brief
The Macallan required a premium carton that reflected the quality and heritage of the brand while reducing the carbon footprint of the packaging. The objective was to remove metallic foil elements while maintaining the premium visual impact expected from The Macallan.
The Challenge
Foil is widely used in premium whisky packaging to create a high-quality finish. Removing it meant alternative finishing techniques needed to deliver the same visual impact and durability.
The design also incorporated a signature brand pattern, which needed to deliver strong visual contrast while maintaining high rub resistance during packing, transport and retail handling.
The Solution
Beamglow developed a specialist gloss and matt varnish combination engineered to deliver high visual contrast without foil.
This approach created a strong reflective gloss effect against a matt background while maintaining excellent rub resistance during production and distribution.
The Macallan brand name and age statement were precision embossed to introduce a tactile element that reinforces the premium feel of the carton.
The cartons were produced on premium cartonboard, maintaining the high-quality material specification associated with the brand while supporting improved environmental performance.
Key Highlights
- Foil-free premium carton design
- Premium cartonboard
- Specialist gloss and matt varnish contrast finish
- High rub-resistant surface protection
- Precision embossed brand name and age statement
The Result
The finished cartons deliver a refined premium appearance without the use of foil, reducing the environmental impact of the packaging while maintaining the high standards expected from The Macallan.
